Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for vibrant Commercial Growth Analyst. The successful candidate will be based in the Coca-Cola Beverages Africa Head Office with flexibility of location, reporting directly to the Head of Knowledge and Insights and will have not have direct reports. The successful applicant will contribute meaningfully to the profit generated by our company by supporting in the acceleration of the right behaviours across commercial functions. To support in the use of the levers of availability, price, execution, mix, investment, and innovation to increase EBITA – through growth of both volume and profitability per HL sold. Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing over 15 000 employees.
Key Duties & Responsibilities
Short, medium- and long-term category and brand pricing strategy development Understanding role of price in driving switching between beverage categories, and the optimal price positioning of each brand in the portfolio, including new brands and packs Managing econometric models and conducts analytics, including model design and testing scenarios, showing impact on both volume and bottom line Supporting formation of recommendations regarding category and brand price positioning relative to substitutes and versus competitors Ensuring objectives of price-related promotions are consistent with overall pricing strategy for each brand Consolidating new brand ladders reflecting pricing promotional strategy Recommending and detailing out competitive and innovative promotional tactics that will drive maximum volume and share gain with minimal margin erosion (e.g. combo deals) Providing econometric analysis around key trends and category growth for price increase, strategy planning and budgeting processes and conducting ad hoc analyses as required Providing detailed analysis to enable pricing decisions including price compliance, affordability, competitor actions, brand equity and brand strategy, trade behaviour, innovation pipeline etc. Running detailed pricing scenarios for price increases and budgeting processes Providing analysis and breakdown on impact of price increase to Finance for income statement calculation Running detailed analyses of price increase impact, including pre-mix, post-mix, percentage increases by fiscal (both current and projected out), and including volume impact from conjoint model Providing high quality support for the implementation of the price increase, including accurate details of the price movements of each brand and pack, as well as thorough checking of the system to ensure all prices have been accurately loaded into the system Executing and performing management Measuring performance of pricing and pricing promotion strategy on an ongoing basis and makes recommendations Proactively investigating root causes of exceptional performance, both good and bad Identifying and highlighting emerging trends, threats and opportunities with recommended actions to address where appropriate Monitoring compliance against recommended retail price and pricing promotional guidelines Pricing tools: Owning and managing all pricing tools, including the briefing to service providers, hands on management, testing and ongoing maintenance and upgrades to ensure analyses can be quickly and accurately obtained in the context of changing business requirements. Where possible and appropriate building and managing own tools and ensure others on the team are skilled in the use of tools to ensure appropriate cover for the team. Revenue Management Projects Under the guidance of the Knowledge and Insights Manager, running the critical revenue management projects from start to finish demonstrating an understanding of how to structure Problem, from issue identification, to hypothesis generation, structuring of analysis, solution recommendation and identification of risks and mitigating actions Ensuring robust analysis in projects that supports the findings and recommendations and which has been appropriately socialized and agreement reached with the relevant stakeholders Supporting revenue growth capability building with the Sales and Distribution teams
Skills, Experience & Education
Education: Minimum requirement – University degree in Economics, Mathematics, Engineering, CA or Business degree with extensive quantitative content Experience: Prior strategy consulting experience from a top tier consulting house highly advantageous Significant experience in FMCG (beverages ideal) in brand marketing, trade marketing or sales Past pricing experience advantageous, but not essential Strong commercial/financial knowledge and experience Familiarity with how to source, read, clean and analyse various source of data, e.g. AC Nielsen, SI, OEI Knowledge of consumer pricing research techniques including choice-based conjoint Understanding of econometric modelling and analysis Advanced, highly experienced Excel user Knowledge of other pricing system tools advantageous (e.g. Margin Minder)
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